ZTC and LTC Classes

The college strives to ensure that the ZTC and LTC designations are accurate; however, under some circumstances, faculty may have to adjust selection of instructional materials and this can affect course material costs. It may also be necessary to change instructors. Replacement faculty have academic freedom to choose instructional materials regardless of costs and are not obligated to use free course materials selected by an instructor previously assigned to the class.

Business Promotion

This course provides students with an overview of the promotion function within marketing. Topics include brand promotion, segmenting, targeting, positioning, buyer behavior and influences, advertising, public relations, social media, direct marketing, sales promotion, and personal selling.

Subject: BUS
Course Number: 138
Section Number: 1832
Units: 3
Instructor: Smith, Sean


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