ZTC & LTC Classes

The college strives to ensure that the ZTC and LTC designations are accurate; however, under some circumstances, faculty may have to adjust selection of instructional materials and this can affect course material costs. It may also be necessary to change instructors. Replacement faculty have academic freedom to choose instructional materials regardless of costs and are not obligated to use free course materials selected by an instructor previously assigned to the class.

Business Promotion

This course provides students with an overview of the promotion function within marketing. Topics include segmenting, buyer personas, positioning, customer journey mapping, creative content creation for both digital and traditional advertising, public relations, and sales promotion tactics.

Subject: BUS
Course Number: 138
Section Number: 1691
Units: 3
Instructor: Scharff, Nate
Back to Schedule