ZTC and LTC Classes

The college strives to ensure that the ZTC and LTC designations are accurate; however, under some circumstances, faculty may have to adjust selection of instructional materials and this can affect course material costs. It may also be necessary to change instructors. Replacement faculty have academic freedom to choose instructional materials regardless of costs and are not obligated to use free course materials selected by an instructor previously assigned to the class.

Marketing

This course introduces students to the principles of marketing. Topics include segmenting, targeting, market research, buyer behavior, distribution, retailing, advertising, selling, and international issues. Students gain an understanding of the marketing mix (product, distribution, promotion, and price) for a defined target market.

Subject: BUS
Course Number: 132
Section Number: 1160
Units: 3
Instructor: Scharff, Nate


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