E-Commerce and Web Presence
This course teaches the principles and technologies involved in e-commerce and creating a Web presence for a small or medium-sized business (SMB). It addresses the needs of both online and traditional brick and mortar businesses and provides students with a basic working knowledge of how to sell products and services on the Web. It covers aspects of business and marketing planning, a survey of Web technologies, such as HTML, XHTML, HTML5 and CSS, use of digital media, building an online store, e-commerce security, electronic payment systems, international and legal issues, Search Engine Optimization (SEO), and current marketing trends. Students create a starter e-business Web site or improve an existing site that can be used for their business or to help them get a job in the field.
Course Number: 1422