978 Open Fall Courses

Oceanside: 1 Barnard Drive Oceanside, CA 92056 | San Elijo: 3333 Manchester Avenue Cardiff, CA 92007 | CLC: 1831 Mission Avenue Oceanside, CA 92058

Marketing

This course introduces students to the principles of marketing. Topics include segmenting, targeting, market research, buyer behavior, distribution, retailing, advertising, selling, and international issues. Students gain an understanding of the marketing mix (product, distribution, promotion, and price) for a defined target market.

Course Number: 1159

<- Back to Schedule